Many schools participate in community events that allow them to have a booth featuring their school with the opportunity to answer questions, interact with parents, and maybe even have activities for children. Open Houses are another primary way schools seek to connect with new parents and children. Both types of events are great branding opportunities for schools. They give you the chance to speak with people who are investigating their school options, with the chance to make a positive first impression. While parents will likely have specific questions about the details - cost, class sizes, curriculum, extracurriculars - most of what you tell them won’t likely stick in memory very long. What has a more significant impact is the relational connection people experience when visiting with us. This is where the focus more importantly needs to be. Yes, it’s helpful to have the answers to questions being asked, but more significantly you want to be ready to warmly welcome people. A quick smile, positive eye contact, a friendly handshake, a listening ear - these are all indicators where people are able to see us as the genuine and caring people we are, the sort that families might like to spend more time with.
And that inclination to spend more time with us has a direct connection to bringing their children. After all, we’ll often see more of their children on a day than they will! Caring parents want to surround their children with warm, nurturing adults. From our perspective, what’s more warm and nurturing than the people in intentional Christian ministry through our Lutheran school environments! So make sure you make the most of your opportunities. Be ready to greet with a smile. Be prepared to be focused and responsive listeners. Most of all, let your love for children and your energy for serving the Lord in our school shine forth - make the most of these contact opportunities.
If you maximize these touches, you will have been the most memorable contact parents have as they explore schools. Your details likely show well when compared with other schools, but your personal impression as the school that loves unconditionally more sincerely and earnestly than any other of your community is what will allow you to truly stand out.
And that inclination to spend more time with us has a direct connection to bringing their children. After all, we’ll often see more of their children on a day than they will! Caring parents want to surround their children with warm, nurturing adults. From our perspective, what’s more warm and nurturing than the people in intentional Christian ministry through our Lutheran school environments! So make sure you make the most of your opportunities. Be ready to greet with a smile. Be prepared to be focused and responsive listeners. Most of all, let your love for children and your energy for serving the Lord in our school shine forth - make the most of these contact opportunities.
If you maximize these touches, you will have been the most memorable contact parents have as they explore schools. Your details likely show well when compared with other schools, but your personal impression as the school that loves unconditionally more sincerely and earnestly than any other of your community is what will allow you to truly stand out.