Branding is about ensuring that the experience people have with our ministry holds consistent and true throughout all experiences, and leaves them talking to others about exactly what we're all about.
Here is my thought for today: One of the most significant things we do to make a positive impact with families is build trust. The only way to win lifelong advocates who sing the praises of our schools across the rooftops and the social networks of the world is to make good on our promises. If we say we'll do something, we must consistently follow through. Even more, delivering what we've promised efficiently, politely, and with as little negative disruption on parents' lives as possible will lead families to love us, and they'll tell their friends about how great our schools are. Failing to deliver can destroy our ministry faster than you can imagine.
So, in all you say and do, be true to your word, serve with a smile, and let the parents and students see that you genuinely care for them and their needs. It's what we say we are about; to build and maintain trust, we must continue to prove ourselves worthy of it day after day.
Here is my thought for today: One of the most significant things we do to make a positive impact with families is build trust. The only way to win lifelong advocates who sing the praises of our schools across the rooftops and the social networks of the world is to make good on our promises. If we say we'll do something, we must consistently follow through. Even more, delivering what we've promised efficiently, politely, and with as little negative disruption on parents' lives as possible will lead families to love us, and they'll tell their friends about how great our schools are. Failing to deliver can destroy our ministry faster than you can imagine.
So, in all you say and do, be true to your word, serve with a smile, and let the parents and students see that you genuinely care for them and their needs. It's what we say we are about; to build and maintain trust, we must continue to prove ourselves worthy of it day after day.